A short distance outside the city of Taroudant, nestled amidst the olive groves of the Sous Valley, Riad Dar Zitoune gives you a real taste of local Berber hospitality. Entering through the gateway with it’s traditional guard towers, you’re into a reception and lobby with typical tile work and carved wooden furniture. These Berber design motifs are repeated throughout the hotel, with splashes of colour and bright, woven fabrics. Most of the materials and furnishings are locally sourced and produced too. With its unpretentious simplicity, lovely gardens and pool, and strong sustainable tourism credentials, Riad Dar Zitoune is a great base for exploring the Sous Valley and Taroudant.